Comments for My Blog http://www.cuccio.com/cuccioblog Just another WordPress weblog Tue, 29 Jun 2010 22:20:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Building Your Presence Online by Chris Conant http://www.cuccio.com/cuccioblog/?p=90&cpage=1#comment-111 Chris Conant Tue, 29 Jun 2010 22:20:22 +0000 http://www.cuccio.com/cuccioblog/?p=90#comment-111 Mr. Cuccio, I have met with you once many years ago at your old facility in the Santa Clarita Valley. At the time, and even now, you are still very keen on branding. When you think about branding, words like "perception", "reputation" and "interactive experience" come to mind. I agree that salons need to be branding and working to manage that brand...but more importantly in marketing salons today, the people who work there need to be branding themselves. It's in the most fundamental moment of marketing where a person makes a recommendation to another person and trust is built...then a sale is transacted. This is branding at a social or relational level. So this is my simple argument for social media with salons: People do business with people, and on-line searches rule. So put that all together and you have a web site that is better structured as a blog, integrating facebook comments so your friends friends are commenting on your site, and your site is reaching facebook users, and twitter users and other bloggers--all of this tagged and optimized around keyword phrases so that you come up on top of Google search results. Further, take your products and make them available to more people at smaller margins by selling not just locally, but make recommendations off your site on where to buy, and build ecommerce in a tri-fold manner: use other sites that have ecommerce traffic and shipping facilities to sell your product (such as APIs, or amazon stores), use your site to sell your product, and spin off other sites (shell sites) to sell your products at discount. Watch what happens! You'll be able to sort your sales into three types of buyers: the cost-conscious, the brand-conscious, and the brand-loyal (luxury sale). Wishing you all the best of success and the fine salons you sell to. Mr. Cuccio, I have met with you once many years ago at your old facility in the Santa Clarita Valley. At the time, and even now, you are still very keen on branding. When you think about branding, words like “perception”, “reputation” and “interactive experience” come to mind. I agree that salons need to be branding and working to manage that brand…but more importantly in marketing salons today, the people who work there need to be branding themselves. It’s in the most fundamental moment of marketing where a person makes a recommendation to another person and trust is built…then a sale is transacted. This is branding at a social or relational level. So this is my simple argument for social media with salons: People do business with people, and on-line searches rule. So put that all together and you have a web site that is better structured as a blog, integrating facebook comments so your friends friends are commenting on your site, and your site is reaching facebook users, and twitter users and other bloggers–all of this tagged and optimized around keyword phrases so that you come up on top of Google search results.
Further, take your products and make them available to more people at smaller margins by selling not just locally, but make recommendations off your site on where to buy, and build ecommerce in a tri-fold manner: use other sites that have ecommerce traffic and shipping facilities to sell your product (such as APIs, or amazon stores), use your site to sell your product, and spin off other sites (shell sites) to sell your products at discount. Watch what happens! You’ll be able to sort your sales into three types of buyers: the cost-conscious, the brand-conscious, and the brand-loyal (luxury sale).

Wishing you all the best of success and the fine salons you sell to.

]]> Comment on Why Your Nail Salon Should be a Nail Spa by Mauricio Paske http://www.cuccio.com/cuccioblog/?p=13&cpage=1#comment-93 Mauricio Paske Fri, 05 Mar 2010 08:10:47 +0000 http://www.cuccio.com/cuccioblog/?p=13#comment-93 following the blog, good stuff! following the blog, good stuff!

]]> Comment on Sanitization Nation by Larry Fulkman http://www.cuccio.com/cuccioblog/?p=26&cpage=1#comment-39 Larry Fulkman Tue, 15 Dec 2009 21:49:48 +0000 http://www.cuccio.com/cuccioblog/?p=26#comment-39 Now I know why so many people love this site, nice contribution. Thanks Now I know why so many people love this site, nice contribution. Thanks

]]> Comment on Why Your Nail Salon Should be a Nail Spa by AnnaCorrinna http://www.cuccio.com/cuccioblog/?p=13&cpage=1#comment-35 AnnaCorrinna Tue, 15 Dec 2009 03:14:32 +0000 http://www.cuccio.com/cuccioblog/?p=13#comment-35 Yo, I'm Ann, I'm 33 old, I work in a medicalised french rest house. it's nice to come with you and I'd like to try to improve my english cheers, Ann :: <a href="http://www.retraiteplus.fr" rel="nofollow">maison de retraite</a> Yo,

I’m Ann, I’m 33 old,
I work in a medicalised french rest house. it’s nice to come
with you and I’d like to try to improve my english

cheers,

Ann :: maison de retraite

]]> Comment on Embrace The Change And There Are No Limits To Your Success by massage therapy resort jobs http://www.cuccio.com/cuccioblog/?p=4&cpage=1#comment-16 massage therapy resort jobs Sun, 03 May 2009 13:03:47 +0000 http://www.cuccio.com/cuccioblog/?p=4#comment-16 <strong>massage therapy resort jobs...</strong> your article gave me some ideas, thanks!... massage therapy resort jobs…

your article gave me some ideas, thanks!…

]]> Comment on Campaign of Positivity by mhaynam http://www.cuccio.com/cuccioblog/?p=20&cpage=1#comment-15 mhaynam Sat, 28 Feb 2009 11:32:29 +0000 http://www.cuccio.com/cuccioblog/?p=20#comment-15 I couldn't agree more. I want to join the positivity campaign! I couldn’t agree more. I want to join the positivity campaign!

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