I am sure you all sit there racking your brains as to how you can increase the foot traffic through your salon/spa doors? I know what you are thinking, here’s that American guy in the shades, harping on with the same old story – stock more retail products, make the salon look nice and welcoming etc, etc. No, what I am talking about here are the actual systems you have available in your salon for your customers – do you actually meet their specific needs, do they have a choice of the system they can put on their nails?
I hear it all the time wherever I go, “We are a Gel salon, we are an Acrylic salon, we only do Fiberglass,” and to be perfectly honest with you, I find myself asking why, why, why?
Surely in this day and age you are (and yes, I appreciate those of you who are switched on, don’t have this issue) not so narrow minded as to only perform one artificial system in your salon.
You need to have all bases covered – you should be offering Hard Gels, Soft Gels, Acrylics, Fiberglass, Manicure, Pedicure, and Nail Art. Think about it, it would be like going into a restaurant and only being offered Steak, imagine that – what about the vegetarians???
You get my point surely and yes, I have an agenda, I want to sell more products, I want to make more money, but so should you – don’t limit yourselves to the basics, branch out, expand your mind and be prepared to ponder to the needs of your customers.
Just imagine how many more customers you could attract if you offered just one more service; for instance, those that actually do want Gel Nails and not Acrylic, those that do want Fiberglass – more money in your pocket, less in those of your competitors. Don’t go around thinking you can’t afford to get your staff trained in other systems; there are plenty of training courses available out there, some companies even offer conversion courses at reduced rates for this purpose – you just have to shop around.
For instance, I am hearing more and more about the new soak off gels and how popular they are, don’t miss out on new trends like this, don’t be afraid to try something new – call and ask suppliers for samples, if they want your business they will send them to you.
My European distributors are doing fantastically well with the new soak off gel products, their customers just can’t get enough. They are even marketing the services as a semi-permanent polish service – remember to be creative with your offerings as well.
Imagine if all those years ago, I had only stocked the Fiberglass system, I wouldn’t be here today relaying all of my pearls of wisdom to you now would I?
Until next time . . . . .