Hello readers, well here we are again, another month, another column!

Planes, trains and automobiles have been the order or the day recently, as I have been lucky enough to have spent time travelling around Europe again recently, visiting Belgium, Ukraine, Germany and Holland.  Each time I visit these spectacular countries, I gain more of an insight into not only their culture, but the way they carry out their day to day business.  There are always different things happening within the global nail industry, but there is always one thing that remains the same and that is business in general.  I can tell you now, categorically; BUSINESS IS BACK – forget last year’s credit crunch, what credit crunch?  It’s all about the here and now – today.

I write this column today, not just as President of the largest nail care company in the world, but your global informant from around the world – I travel the extra mile (literally and physically) to ensure that my business survives whatever the economic climate is throwing at me – I wonder, what do you do for your business?

One thing we must all do, is not lose sight of the need to survive, during good times and the bad (I feel a song coming on!), no seriously, I am proud to say that I have noticed more and more nail technicians around the globe are turning into entrepreneurs.  When the going got tough (here I go again, I can’t stop myself, it must be all the fresh air!!), sorry, where was I ? . . . When the going got tough, the entrepreneur in you added extra services to generate more income; you actually used your brains, you thought outside the box – it’s incredible to see and I love it!  My message to you is don’t stop doing this just because business is coming your way and you are finding the market a little easier than last year; keep on top of your game and don’t lose sight of the fact that only the strong survive in both a poor economic climate and a healthy one.

Now then, the hottest thing I have noticed in services today all over Europe and the US market is the demand for the new soak off semi permanent UV nail polish.  It can’t have escaped your attention that this service is heavily promoted throughout the trade magazines, not only from my company but my competitors too.  As a nail tech, you need to think about your next income stream and this popular service will, without a doubt, be just that.  Soak off semi permanent polishes have been around for a number of years but only just seems to be taking off – that’s because the entrepreneur in you is making you sit up and pay attention to what’s new around you.  Remember only the fittest will survive, it’s the natural cycle of business and this process cleanses the industry of the weak minded – you have to innovate to be successful.

The only thing in the industry that is constant is change, you have got to keep up with the Joneses (as you British say). You need to make every penny work for you.

What are you waiting for?