I am pleased to announce that I’ve decided to start a campaign of positivity- I truly believe that especially in the United States, the media has talked up the misery and doom surrounding the current downturn in the economy. Has there been a downturn? Yes! Has the media’s focusing on closing shops and countless redundancies made everyone feel worse and made them hold onto their money for fear that if they spend it now they will regret it later? Of course it has! I’m not saying that the media creates news, but with out all of this bad news, the media would have nothing to harp on about.
When was the last time you saw a front page of any tabloid with a lead story about how great something was?
So here is the news…. I had a great Christmas. My daughter, who lives in New York, flew over to the West Coast with her husband and we had a fantastic time together. Then I got back to work and guess what? I am really, really busy–last year for us with increasing sale of our products, we took on new distributors all over the world and demand was strong right up until the end of the year. So I have decided that there is good news out there and I believe if we all focus on the positives, we can have a great year this year. Certainly, things are going to be tough and yes, of course we will have to work smarter and harder and sometimes even longer, but it is going to be a great year! Do your bit with your clients- don’t allow anyone to focus on downturns, recessions, money trouble, etc… The glass is half full not half empty. Your salon, and their experience with you, will be like an oasis for them, they can come in and escape the trials and tribulations of the outside world- keep the atmosphere/conversation upbeat and on a positive note-you will get more out of the client that way.
I will be traveling the world and delivering my motivational business seminars as usual this year. Over the next few months I will be traveling overseas to Ukraine, Croatia, Italy the Czech Republic, Holland and the UK- and as an owner of one of the largest nail product manufactures in the world, I get the opportunity to see not only what is happening in the USA but all over the world. I have seen and started many trends in the USA and watched as they have spread all over the world. This is one of the more fascinating aspects of my job. I know that the future for artificial nail business is a clean, breath of fresh air. I have seen the expansion of the nail service into more and more unusual and different types of locations such as airports, hair salons and even more surprisingly, some hospital locations. As I travel to new territories where they are experiencing nail extensions for the first time, I am asked more and more for low or no-odor products. No matter how we love some of our older more traditional methods of application, new students, new technicians and new customers do not like the smell of some of these older systems. I believe that we will see the development of more low odor and/or no-odor products in the near future. A huge trend I see for the future is products that are interrelated gel products that can be used on their own or with an acrylic powder to strengthen- the same powder used with liquid for traditional style liquid and powder product, but one, which is low-odor.
Nail Techs need to be able to offer new and exciting products to their customers. Let’s face it, we’re all curious about new things; so we must use this industry and consumer shift to stimulate the demand for services. Let’s make this the year that we are positive and embrace the new and exciting things that our industry can and does offer.